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Pixels with a Purpose

A visual stroll through some of my favorite builds—designed with love, intention, and a healthy dose of curiosity.

CIPRALEX

During Covid-19 lockdowns, all we need to do is sit at home and have a cynical blast! Cipralex is the new streaming of Netflix, especially for those days. 

Enjoy the onboarding!

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TAETI

Tel Aviv... One of the greatest cities in the world. Tons of culture, night life, fascinating people, art. high-tech. colours...

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But SO crowded, noisy, public transportation is awful, obsessive consumerism, air pollution... Basically, we keep increasing our ecological foot print *

"Taeti" (means "slow down in Hebrew) is a conceptual groceries store that provides local, fresh& vegan products in an ecological plastic free environmental way!

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WatcH2O

We forget to drink water. Yes. Water. The most basic ingredient in our nutrition, and the thing that keeps us alive. Researcher have shown that in Western countries people are confused between the feeling of being thirsty and hungry, which leads to eating more than your body needs (OBISITY), and dehydration.

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With the cutting edge technology of , the simple and convenient app and the precious design, no wonder WATCH2O is the single thing that’s been missing from your desk.

The similarity of humans to the world in that sense is pretty amazing- we both contain 70% water. WATCH2O is here to introduce you to both of those- the beauty of the world's oceans, as well as our need to drink and hydrate. 

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Let us enrich your experience with the beauty of that is under the sea!

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YUMMY

Being vegan became a trend over the past couple of years. But even in Tel Aviv, the most vegan city in the world, it still counts as something weak. Nerdy. "Girly". Pretentious.

Branding a vegan burger, made me want show the exact opposite- a sexy, passionate, masculine, even wild-west attitude and reveal a different kind of vegan. 

 

Cheeky and chique-y.

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SELOTAPE

Importation of jazz clubs and songs to the centre of Tel Aviv.

The font was created in the spirit of the 20-30's of the 20th century, and is combined with jazz instruments illustrations.

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The tone of voice is a bit humorous and is flirting with the idea of translating well known jazz song to Hebrew (female)

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As a jazz piano player myself, the imagination of a hip club becoming real in Tel Aviv is itself a major inspiration.

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